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Scarlett Metz is stylish beyond her years.
In fact, the high school freshman’s favorite streetwear was originally rocked by hotshots of the early aughts like Britney Spears, Kim Kardashian and the fist-pumping cast of “The Jersey Shore” long before she was born in 2009.
But now, the trendy teen and her fellow Gen Alpha fashionistas are giving the outdated imprint a hardy push back into the spotlight.
“Ed Hardy has become a main staple in my wardrobe,” Metz, 15, from Queens, tells The Post. “It’s very cute. I like how the designs are edgy and go back to 2000s style.”
Youngsters are incorporating Ed Hardy into their everyday looks as the 2000s brand regains fashionable buzz. Getty Images
Gen Alphas, Gen Zers and millennials are all leaning into the edgier resurgence of Y2K looks. Emmy Park for N.Y.Post
Yes, the roaring tiger, tattooed hearts and smiling skull graphics donned by misfit millennials during their youth are now being virally revived by cutesy teeny-boppers everywhere.
Emma Rogue, a vintage boutique owner on NYC’s Lower East Side, tells The Post it’s not the only 2000s fashion house — a 2005 brainchild of late couturier Christian Audigier and the namesake of San Francisco…
In case there was any doubt that the 2000s revival is in full swing, last night in Los Angeles Ed Hardy held its first runway show and it was a parade of Y2K fashion.
Creative director Kevin Christiana turned back the clock 20 years with a collection of 2000s staples, from velour tracksuits paired with trucker hats and furry boots to graphic T-shirts and denim miniskirts, low-rise pants accompanied with a whale tail and, of course, tattoo-sleeve shirts. There were also blazers with tube tops, an Ed Hardy take on a butterfly top, muscle T-shirts, sequin boxing shorts and wallet chain-strewn shorts paired fishnet tights — all harkening back to the era of maximalist mismatched fashion and indie sleeze.
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Atmosphere at the Ed Hardy L.A. show held at the W Hollywood.
The timing couldn’t be better. “This is our bright shining moment right now, and we’re so excited for this day,” Christiana exclusively told WWD backstage. “We’ve been working on it for months and it’s going to be a punk version of what Ed Hardy looks like, using Ed Hardy’s incredible library of tattoo artwork.”
The collection was paired with beauty looks that straddled the 2000s…
In 2004, former Von Dutch designer Christian Audigier bought the rights to the Japanese-inspired designs of retired tattoo artist Don Ed Hardy and parlayed them into another celebrity-courting clothing line. The brand’s two New York locations peddle a Hollywood glam-rock aesthetic, with lifelike mannequins sprawled about wearing skull tees and crystal-studded hats as well as a large collection of celebrity photos—mainly Madonna—covering the walls. The best sellers are colorful T-shirts bearing the brand’s slogan, “Love Kills Slowly,” along with blingy jeweled hats for more than $100 each. Like Audigier’s Von Dutch designs, Hardy pieces are heavily branded, with bold, full-color embroidery or crystal detailing spanning the back pockets of jeans, skimpy bathing suits illustrated with tigers and roses, and embroidered leather flasks scripted with the artist’s name. Even shelves of kid-size onesies and polos near the register feature tattooed butterflies and bandanna-wearing bulldogs. Hardy’s signature Asian influence is most visible in tees and hoodies adorned with geishas or bright-orange koi.